Changing entrenched behaviours is a complex and gradual process. De-learning habits formed over time presents significant challenges, especially as traditional behaviour change models often fail to adapt to rapidly shifting social realities.

At ATAMA, we specialise in uncovering the societal and individual impacts of interventions. Our Behaviour Change Framework is designed to help policymakers, programme designers, and M&E professionals navigate these complexities. By identifying the factors shaping behaviours, perceptions, and outcomes within target populations, we empower you to design and implement interventions that create meaningful, lasting change.

We can help with:

• Behaviour Impact Analysis
• Intervention Effectiveness Assessment
• Stakeholder Engagement Strategies
• Adaptive Behaviour Change Framework Development